Sony Music U tweeted about arriving on TikTok (entirely with a blue check) as fans lit up Twitter trying to decide whether to announce a new album, Ivy Park, or something else.
Stop the presses, Beyoncé did something that is next to nothing at all but it’s enough something that tens of thousands of people lose their minds and follow her — even if technically it’s still nothing.
On Thursday night, a new account appeared on TikTok, @beyonce, claiming to be Queen Bey herself. It even has the blue verification badge that we are all meant to be able to rely on. So, does that mean it’s really her?
Lending some credibility to the new page, Sony Music U, which is the college music division of Beyoncé’s music label, has announced its arrival on TikTok. Does that mean it’s legitimate? His current label said nothing. His Twitter feed didn’t say anything (he’s been shut down for over a year now).
In fact, Beyoncé’s supposed TikTok didn’t say anything. The account continues to accumulate subscribers even though it sits there like a mass doing nothing at all. So what is it all about? Is he an epic troll on Bey’s fandom? Is she preparing to unveil new music? Fashion in Ivy Park?
Fans on Twitter were ready for anything, and are the boys excited for the possibility that the Queen deigns to step into the hippest social media platform of the day she in.