Twitch is testing a new feature that offers a reliable way for viewers to see chatbox messages from their favorite streamers (and their buddies).
The live-streaming platform offers an experimental feature on some channels called “Promoted Chat,” which allows viewers to pay to view their messages.
Like YouTube’s Super Chat, the more your viewers pay, the longer your message will be featured.
If you pay $5, you can sublimate the message for 30 seconds, and if you pay $10, you can sublimate the message for 1 minute. $25 for a minute and a half, two minutes? It’s $50.
And if you want your message to display for two and a half minutes, be prepared to pay $100.
$100 for Super Chat on YouTube is usually enough to highlight your message for an hour.
In other words, although the functionality is similar, the implementation is not exactly the same. YouTube adds a bookmark at the top of each Superchat chatbox that viewers can click to go to the donor’s message.
Meanwhile, Twitch is testing two potential chat locations under the overpass. Selected streamers will see featured messages at the top of their chatbox or at the bottom of their videos.
Also, Twitch says on the feature’s support page that viewers will be queued if multiple people pay for the overpass chat at the same time, so it appears that only one featured message can be created at a time.
Of course, $100 for two and a half minutes of visibility sounds pretty exorbitant. Especially when you can pay $25 for five 30-second uplifting messages.
The experiment will run for four weeks, after which Twitch will analyze the test data and decide whether to expand this feature.