European Union regulators on Tuesday fined Facebook parent company Meta hundreds of millions of dollars for breaches of privacy that allowed the company to personalize users in 27 countries based on their online activity. Prohibited to force people to accept ads.
Ireland’s Data Protection Commission has announced a total of €390 million ($414 million) in two cases that could undermine Meta’s business model of serving ads based on users’ online behavior. ) to impose fines. The company says it will appeal.
Judgment in the third case involving Meta’s WhatsApp messaging service is expected later this month.
Meta and other tech giants are under pressure from the European Union’s privacy regulations, which are said to be among the toughest in the world. Irish regulators have fined four other Meta cases totaling more than €900 million for data privacy breaches beyond 2021, along with a number of other pending fines against various Silicon Valley companies. I have a case to resolve.
Meta also faces regulatory headaches as EU antitrust authorities in Brussels wield power against tech companies. Last month, they accused Meta of distorting competition in classified advertising.
The Irish Supervisory Authority, with its regional headquarters in Dublin, is the main regulator of Meta’s European data privacy regulations, with €210 million for breaches of EU data privacy rules on Facebook and another €1 for breaches on Instagram. fined €80 million.
The decision stems from complaints filed in May 2018, when a 27-country block privacy regulation called the General Data Protection Regulation (GDPR) came into effect.
In the past, Meta has processed users’ personal data to serve users with personalized advertising (behavioral advertising) based on what they searched online, the websites they visited, the videos they clicked on, etc. relied on obtaining informed consent from
With the enforcement of the GDPR, we are changing the legal basis for processing user data by adding a clause to our advertising terms of service, effectively forcing users to consent to data usage. This violates EU privacy regulations.
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