You’re not the only one who wonders if that social media star is really using the much-talked-about new model. The US Federal Trade Commission and seven states have sued Google and iHeartMedia for running “misleading” Pixel 4 ads.
The promotion, which aired from 2019 to 2020, featured influencers raving about features in phones they probably didn’t own, and that Google didn’t supply the Pixel before most of the ads were included. person says.
iHeartMedia and 11 other radio stations aired Pixel 4 ads in 10 major markets. It seems that it was broadcast about 29,000 times. It’s unclear how many people heard the ad.
The FTC intends to prohibit Google and iHeartMedia from making misleading claims of ownership in the future. We also require both companies to demonstrate compliance through reporting.
States such as Arizona, California, Georgia, Illinois, Massachusetts, New York and Texas have also issued rulings requiring companies to pay fines of $9.4 million.
Google spokesperson Jose Castaneda said in a statement to Engadget that the company was “willing” to address the situation and that it was taking advertising laws “seriously.”
He added that Google doesn’t consider this a lawsuit (specifically, the FTC’s proposed order and state ruling), and that the tech giant has just settled with six of the seven states.
Spoofed phone ads are nothing new. Both Huawei and Samsung have been found to have diverted genuine SLR photos as representative of their mobile phone cameras.
Also, I have a history of selling mobile phones that I don’t know if they are used by celebrities.
For example, Gal Gadot had to defend herself against accusations of promoting Huawei phones while posting on Twitter from her iPhone (which was due to her publicist).
But this time, the allegations are more serious. The FTC and participating states allege that Google sought to use false testimony.
According to Samuel Levine, the FTC’s Director of Consumer Protection, it had a “blatant disregard” for rules about truth in advertising.
While the punishment is minor compared to the antitrust penalties Google has received in the past, it could undermine trust in its campaigns for new Pixels and other hardware.