The teenager had previously followed in his famous father’s footsteps, David, by becoming a professional footballer — and has now mirrored his commercial success off the pitch, becoming at 19 the richest of David and Victoria Beckham’s four children. As reported by The Sun, insiders have said the very expensive deal with the sportswear giant is the first in a series of lucrative collaborations to be offered over the next few years.
A source said: ‘Romeo has been paid £ 1.4million for his contract to become the new global face of Puma. “He is now the richest of the Beckham brood and, like his father, he is well on his way to becoming a super celebrity. “Romeo works really hard and, in addition to putting himself under pressure to succeed on the pitch playing for David Inter Miami’s reserve team, Fort Lauderdale CF, he is also making a name for himself among the announcers. deal with Puma will hopefully become a long-standing collaboration. “Just as David has worked with Adidas for over 20 years, it is likely that Romeo will do the same with Puma.” He is young and perfect for their target demographic , so for Puma it was worth every penny.
“This is just the first of the big commercial deals off the pitch for Romeo in his new career as a professional footballer.” Designer label Yves Saint Laurent has shown real interest in Romeo after working with them this summer and he is likely that they will try to trap him for another campaign. “The future is very bright for Romeo and it won’t be long before he takes in another million.”
Romeo, the second eldest son of ex-Manchester United and England superstar David, 46, and former Spice Girl Victoria, 47, splits his time between the United States where he plays soccer and the UK where the family is based. His brother Brooklyn, 22, also lives in the United States with his fiancee, model Nicola Peltz, and earlier this month started an online cooking show. Meanwhile, Cruz, 16, and Harper, 10, are still at school. Romeo signed for Fort Lauderdale CF in September and has played for the club on several occasions.
He made a name for himself in the fashion industry and in 2011 he was named Britain’s 26th best dressed man, just eight years old. Two years later, he signed his first big contract with Burberry and became the star of several campaigns for the British brand.
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