Diddy Rejects Nine-Figure Deal, Gifts Artists Publishing Rights

Music mogul Sean “Did­dy” Combs made an unprece­dent­ed choice — pri­or­i­tiz­ing artists over mon­ey. He turned down hun­dreds of mil­lions to ensure for­mer acts con­trol their music.

Sources say the Bad Boy Records founder recent­ly signed deals hand­ing over pub­lish­ing rights to Ma$e, Faith Evans, The Lox, 112 and the Noto­ri­ous B.I.G.‘s estate. Did­dy also cut writ­ers in on the agreement.

Although approached with a mas­sive nine-fig­ure offer for Bad Boy’s entire cat­a­log, Did­dy reject­ed it. He believes empow­er­ing artists will rev­o­lu­tion­ize the indus­try, switch­ing a long­stand­ing dynamic.

Indus­try observers were shocked as Did­dy sac­ri­ficed sig­nif­i­cant wealth. But sources say he sees giv­ing back to those who helped build his empire as the right­eous decision.

While pur­su­ing oth­er char­i­ta­ble ven­tures, Did­dy’s mim­ic­k­ing that ener­gy as an exec­u­tive. He’s choos­ing peo­ple over per­son­al prof­it by break­ing off a piece of his bil­lion-dol­lar company.

Fel­low music exec­u­tives will be watch­ing to see if Did­dy’s soul­ful sac­ri­fice inspires oth­ers to fol­low in pri­or­i­tiz­ing cre­ativ­i­ty over cash. His lega­cy move favors fair­ness for artists over finan­cial gain.