China Bans Influencers for Flaunting Wealth Online: “China’s Kim Kardashian” Among Removed Accounts

China Bans Influencers for Flaunting Wealth Online: "China's Kim Kardashian" Among Removed Accounts
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In a move tar­get­ing exces­sive wealth dis­plays on social media, Chi­nese author­i­ties have banned sev­er­al influ­encers, includ­ing one known as “Chi­na’s Kim Kar­dashi­an,” from major plat­forms like Wei­bo, Douyin (Chi­na’s Tik­Tok), and Xiaohongshu.

Wang Hongquanx­ing, a 31-year-old influ­encer with over 4.3 mil­lion Douyin fol­low­ers, was removed for his con­stant dis­plays of lux­u­ry and boasts of nev­er leav­ing home with­out $1.4 mil­lion worth of design­er cloth­ing and jew­el­ry. This “osten­ta­tious per­sona,” as experts describe it, clash­es with the Chi­nese gov­ern­men­t’s crack­down on exces­sive materialism.

“This kind of con­tent can be seen as vul­gar, espe­cial­ly dur­ing eco­nom­ic hard­ship,” says Car­wyn Mor­ris, a Chi­nese inter­net pol­i­cy expert. “The bans make author­i­ties appear more focused on social responsibility.”

The crack­down fol­lows sim­i­lar actions in April, tar­get­ing influ­encers like “Sis­ter Abalone” for flaunt­ing mul­ti­ple man­sions. This broad­er effort aims to rein in celebri­ties and online per­son­al­i­ties pro­mot­ing unchecked con­sumerism and mate­ri­al­ism, par­tic­u­lar­ly among young people.

State media quot­ed gov­ern­ment author­i­ties express­ing con­cern: “Unchecked mate­ri­al­ism can neg­a­tive­ly influ­ence teenagers. We need to stop this trend of lux­u­ry flaunt­ing online.”

Wang’s removal, despite his con­tin­ued Douyin posts, high­lights Chi­na’s resolve to curb the online glo­ri­fi­ca­tion of wealth. This crack­down is like­ly to con­tin­ue, impact­ing influ­encers pro­mot­ing exces­sive spend­ing habits.

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