Jony Ive’s primary successor at Apple is leaving the company. The company confirmed to Bloomberg that industrial design chief Evans Hankey will leave the company in three years.
A replacement has not yet been decided, but Hankey will reportedly stay on for six months as a transition period. Alan Dye, who took the reins of software design from Ive in 2019, will remain in his position.
Shuffling may not be strictly a negative thing. Bloomberg reports that Gary Butcher, one of Dye’s former lead designers and now Airbnb’s vice president of design, will return to Apple.
It is unclear what position Butcher will take after his return.
In a statement sent to Bloomberg, Apple emphasized that its design department has “strong leaders with decades of experience” who create products that “unmistakably” represent Apple.
No explanation was given for Hankey’s departure.
Hankey had high hopes when he took office. Ive has designed many of Apple’s most iconic hardware, including the iMac, iPod and iPhone.
It’s unclear to what extent Hankey influenced product design (Ive just left the company for good in July), but he oversaw a mix of important tweaks and subtle evolutions during his tenure.
He abandoned the unpopular butterfly keyboard MacBook for a more practical model, and also made major design changes such as the iMac M1.
At the same time, there were occasions when caution was required, seeing that the Apple Watch hasn’t changed much since 2018, with the exception of the Ultra.
This does not necessarily mean a problem for Apple. However, especially for products in unfamiliar categories, there is the possibility of changing the direction of the design.
The company is still widely rumored to be developing mixed reality headsets, augmented reality glasses, and even electric cars.
Hankey’s influence is still there at big launches, but his successor could bring new life to those devices.
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