The giant TikTok is expanding its empire a little further by launching its own restaurant and meal delivery service in the United States, a country where the practice is king.
The social platform for sharing short videos wants to diversify, and here it is now in the gigantic restaurant market. TikTok announced on December 17 that it had entered into a partnership with Virtual Dining Concepts, a company that helps bring its home meal delivery service online. The social network is preparing to launch its own dishes across the United States with a dedicated delivery service, basing them on the platform’s viral videos.
It is a real tidal wave which is about to sweep over the land of Uncle Sam. TikTok is indeed preparing to launch its meal delivery service in some 300 cities across the United States. here the month of March — a number that could reach a thousand by the end of the year 2022.
The principle of TikTok Kitchen is to offer Americans a menu of the same name, the content of which will vary depending on the food trends of the video sharing platform. Baked feta pasta should be there, as should the smash burger and pasta crisps. The menu should change regularly, to always keep up with the big trends of the many TikTok users. However, menu items could be offered on a perennial basis, such as the famous feta pasta mentioned above.
It is difficult at this time to know what TikTok’s quantified targets are or how the offering will be harmonized, but the company could return part of the profits of the service to the creators of the recipes who are among the users of the platform.
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